Hype Williams
A signature style used by Williams throughout the vast majority of his videos was the Fisheye lens which distorted the camera view around the central focus. Another 'signature style' involves placing shots in regular widescreen ratio, while a second shot is split and placed in the upper and lower bars. Since 2003, Williams has adopted a style of combining a center camera focus on the artist or actor's body from the torso upward and a solid color background with a soft different-color light being shown in the center of the background, so as to give a sense of illumination of the background by the foreground subject. Williams first displayed his work by tagging local billboards, storefronts, and playgrounds using HYPE as his graffiti tag. "That's probably what stimulated my interests in color," he says. "I wanted to be Basquiat or Keith Haring of the streets."
Chris Robinson
He is known for the creation of the concept "Boost Mobile" ad campaigns featuring rap superstars such as Kanye West, Ludacris, The Game and others. He is also a founding partner of 'Rockcorps', an organization that encourages volunteerism in young people, which launched the Boost Mobile RockCorps program in 2005 and Orange RockCorps in 2008. He also won the Video Director of the Year at the BET Awards 2011.
Benny Boom
He is the current director of Gorilla Flix, Inc. He trained at Temple University School, and also served as a protégé of veteran directors Little X and Hype Williams. The rap video director has created political advertisements against George W. Bush in the past, and he is quoted as saying, "We've got to get George W. Bush out of office, and it's very important that kids understand what a serious condition the world is in with this madman."
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