Our video fits in well with our other media based work as throughout the video we used a variety of colours which we have included in our digipack. The digipack which I created consisted of four panels; each of the panels had a spectrum of colours, which created continuity between the music video and each of the four panels. We created the link between the different media formats because it allowed them to tie in together with each other and shows the audience that the different colours has a minor but important role in the video as it links with lights among other things.
Many of the digipacks/CD's which are available on the market today usually have the band or singer positioned on them & I decided to follow this trend but to do something different which would make our digipack stand out from the rest in hope that we could attract people into purchasing the album. To do this, I decided to take a more colourful but more meaningful approach towards creating the panels & I thought that the idea of embedding the spectrum of colours in each panel was uncommon & able to show cohesion.
On the back panel of the digipack & on the music advert, we used the logos of 'Hmv' (CD) & 'Roc-A-Fella' (CD & Advert) record label; I chose to put the record label on as it makes the media products more realistic & authentic. By giving the digipack a similar relation concept to the video, I believe that this would help us sell our product to an audience because the idea of the spectrum of colours is simple & colourful yet easily rememberable. Also the different colours represent the different colour & types of lights mentioned & seen in the video, magazine advert & CD.
Another feature which is shared between the advert & digipack was the use of the main performer. This included him with his hood up which were both used on the music advert and the digipack. On the advert I decided to layer him behind the spectrum of colours, almost like he's trapped behind them which I think represents him or his struggle of not being able to be himself, not able to show his true colours as he's in a predicament - he can't see his daughter as he has a restraining order against him. On the back of the CD cover he's looking up towards the light, which shows that he's looking for hope of beating the restraining order.
Furthermore the font is another feature which is shared between the advert & digipack. This was done to create continuity between the products & also to create a signature style for the performer. If the performer uses the same font for their name, over time it will become more recognisable & distinctive.
Due to the music video being colourful & a bit expressive, I felt that I should do something to recreate this when creating the magazine advert. Using the 'layering' effect was a good idea. Although we felt this made the magazine advert look colourful, we also felt that we captured the emotion showed of the music video & the main performer in the advert.
Furthermore, the advert could be seen as artistic through the use of the different fonts, bright colours & effects used which I think links in with the prismatic approach which was seen in the digipack.
To summarise, I feel that all of the media products which we produced are artistic but each of them are unique in their own way, also I believe that all three off the different media formats all link together & compliment each other.
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