My initial idea was inspired by a Hmv advert that I saw but i decided to change it as i thought that although it was good, it doesn't really reflect what the song represents. The new idea was to have the main performer leant back against the wall with his hood up, facing downwards. I thought this & the use of the picture being black & white would represent sadness or struggle.
Pictures From Photoshoot:
Magazine Advert Designs:
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